Consultative Selling
Rajiv Khurana, CMC, FIMC  
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Objectives :

To familiarize participants with the essential parameters of consultative selling

To equip participants with the needed skills to improve their personal effectiveness.

Duration : One Day
Contents:
  • Ice Breaking
  • Concepts classification :
  • Service Marketing
  • Consultative Selling
  • Understanding the customer and his needs
  • Empathizing with customer
  • Handling customer attitude
  • Acceptance
  • Scepticism
  • Indifference
  • Objections
  • Closing Techniques
  • Communication improvement tips
Methodology:
Semi-structured with adequate use of games, exercises, role plays, self - assessment instruments and VIDEO LAB. Programme will flow alongwith the learning and absorption by the participants. Hence, the nature has been kept `semi-structured’ and the specific ‘time-slottings’ have been avoided.

 

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